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The Brooklyn New Yorkers?

By December 14, 2010

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The Nets officially started the process of changing the team's name months ago. This week, some detective work by the NetsDaily blog uncovered a number of trademark applications and Internet domain registrations for something called the Brooklyn New Yorkers.

Could that be the new name of the Nets franchise? I certainly hope not. I understand Nets management is hoping to win fans away from the Knicks, and I get that's a tough task, especially given the Knicks' recent resurgence. But doesn't calling the team "The New Yorkers" seem... desperate?

Of course... so did plastering Mikhail Prokhorov's face on a massive billboard overlooking Madison Square Garden.

Note to Mr. Prokhorov... the Nets are going to be the secondary team in the New York market. Same as the Mets. Same as the Jets. And the only way to change that is to win some games. The Yankees have the most impressive track record of any American pro sports franchise... but in the mid-eighties, this city belonged to Doc Gooden and Keith Hernandez and Darryl Strawberry.

For what it's worth, Prokhorov's ownership group has denied any connection to the trademark applications.

Like the name? Hate it? What would you call the team after their move to Brooklyn?


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