Of course, that's easier said than done. The league's wealthiest owners could stand to sit through a kindergarten-level lesson on sharing. For example, the Los Angeles Lakers recently signed a 20-year television contract with Time Warner Cable worth a reported $3 billion. The deal loses approximately 10 percent of its value if a third team moves into the Los Angeles market. When the Sacramento Kings started flirting with Anaheim and the Honda Center, Lakers owner Jerry Buss strongly opposed the potential move, and may have been instrumental in killing the deal.
Clearly, the NBA's richest teams - the Lakers, Knicks, Bulls and Celtics - aren't eager to prop up their weakest competitors.
Revenue Sharing and the NBA LockoutThe NBA's players union has sought to make a new revenue-sharing model part of this summer's collective bargaining discussions, but thus far the owners have resisted. As league commissioner David Stern has repeatedly pointed out, revenue sharing is not the sole solution to the league's problems; you can't share your way out of a hole. But Stern may have another motivation in keeping revenue sharing off the negotiating table; clearly, it is a "wedge" issue that might create cracks in the owners' unified front.
In that regard, the owners may follow the lead of the National Football League. The NFL's owners negotiated an updated revenue-sharing plan with each other while they were negotiating a new collective bargaining agreement with the NFLPA. Both were announced at the same time.